Art News

Iconic Cow Sign in South Carolina Survives Brand Change

By: Harriet McLeod
CHARLESTON (REUTERS).- The Coburg Cow, a big, rotating bovine that has stood alongside a busy suburban highway in Charleston, South Carolina since 1959, will remain at its post despite a name change by the dairy it advertised. In July, Coburg Dairy LLC, which employs about 220 people, became the Borden Dairy Company of South Carolina as part of Borden’s product relaunch in six Southeastern states. Some locals worried that the iconic cow might not survive. “We have no plans to disturb the Coburg Cow,” general manager Ed Medors told Reuters on Monday. “In fact, we’re trying to arrange a meeting between her and our iconic brand, Elsie.” Elsie, a real cow, has been part of Borden’s advertising campaign since 1937. “She’s older, but we hear they get along fine,” Medors said. Some version of a cow sign has stood at a corner on Charleston’s Savannah Highway since the 1920s, pointing the way to the Coburg Dairy down the road. In 1959, Roberts Sign Company built and i