LONDON.- Frieze is launching a free iPhone and iPad app this autumn. The company’s first mobile app will be an invaluable tool for collectors, curators and general visitors to the 2010 Frieze Art Fair (14 – 17 October). The Frieze Art Fair iPhone/iPad app is sponsored by Deutsche Bank, the fair’s main sponsor. Frieze Art Fair is one of the world’s most important and influential contemporary art fairs. Taking place annually in London’s Regent’s Park the fair regularly attracts over 60,000 visitors. The key features of Frieze Art Fair’s app include an interactive map of the fair and ‘Art Finder’ a comprehensive search filter enabling visitors to navigate and browse the exhibited art works on their own terms by selecting specific media and size, as well as work priced under £5,000. The ‘Favourites’ section will act as a notebook and give users the opportunity to keep a record of artists,